The Importance of Photo Retouching

Imperfections such as weather conditions, poor lighting, reflections or an unappealing background are often beyond a photographer’s control, regardless of how experienced or skillful they are.

Improving the composition, communicating the vision more clearly and ultimately delivering what the client asked for are the tasks that the digital editor carries out.

Retouching is an essential part of that process and involves much more than you might think; there is a lot more to it than simply getting rid of a minor imperfection from a model’s face that will be appearing on a billboard.


Outdoor Photography

Because the sun moves in the sky, it can create different levels of light during the course of a day, and these differing levels can be noticeable. For example, a photographer taking several outdoor pictures of a fashion model will see that the lighting may not be the best in some of the photos, despite changing the position of the model and repositioning the camera.

Improve Clarity By Retouching Outdoor Photos

Retouching can do so much more than cover up a blemish. The technique can compensate for low light levels during the photo shoot, and enable the model to stand out from her background more. And there may be unwanted reflections in glass windows; retouching can help to eliminate those too. A black and white layer increasing soft balance technique is used to alter the luminance levels in each shot, an essential tool for adjusting the look of the background.

Bring Out the Model’s Best

Adobe Photoshop and other software packages have useful features that can get rid of anything that might spoil the model’s looks, such as blemishes or wrinkles. It’s easy to add some cool looking reflections to the sunglasses that the model is wearing, or to brighten the skin, change the colour of the hair, slim the face and get rid of freckles.

The photo can be fished and ready to go on the web or be published in print, with enhancements such as bringing out the colour in the cheeks, changing the look of the makeup, or even adding a small and tasteful tattoo on the neck.


One of the goals is to get rid of anything that simply doesn’t look natural in the finished photo, and the background must be cleaned up to achieve that effect. Different retouching techniques ensure that the model looks realistic and natural, but at the same time is free from imperfections and blemishes. Viewers want to look at a photo that is appealing and attractive, but at the same time realistic, and retouching must be successful in striking that balance between perfection and a natural look.